The Problem with Network Marketing

Today’s post is a quick one as I am knee deep in setting up my 4 year old Birthday Party, but I just want to help steer you guys in the right direction with Network Marketing

Here’s the problem I think we all face in network marketing.

Our small warm market doesn’t want anything to do with our business and our cold market doesn’t know or want anything to do with us. Pretty tough situation to find success in wouldn’t you say?

Well it’s not something that can’t be overcome. But let’s take a closer look at it first.

In order to overcome this issue we have to do one of two things.

1. Grow our warm market until we find a few people that we haven’t hit over the head with our less than successful efforts and get them excited enough in our new business to get started.

2. Somehow have our cold market get to know us enough to want to do business with us.

Well I’m going to share with you a little secret that I’ve used that’s worked like gang busters to solve this problem. I’m going to show you how to turn your cold market warm.

And the truth is, this little secret principle to success has been under your nose all along, you probably just didn’t know it.

So let me ask you a question . . .

What’s the difference between your warm market and your cold market?

Simple right?

Your warm market knows you and your cold market doesn’t.

Well to the next question . . .

Why does your warm market know you so well?

The answer to this is very simple as well . . .

You interact with your warm market all the time.

For instance, you probably speak to your family and friend at least on a weekly basis and share ideas and stories about what’s going in their life and yours.

You interact a lot.

On the flipside,

Your cold market, you know, those red hot leads you buy and call … You probably only interact with once.

You make a cold call or send out one promo email for your business and you wait to see how they react. You wanna see whether they join your business or give you a call or something like that.

Well there’s a problem with this.

They don’t know you, so why would they leap out of their seats to pick up the phone to get in touch with you because you sent them an email.

Now …

If you sent your best friend an email that said “Hey give me a call later today” don’t you think there would be a pretty good chance that they would? The reason is you have a relationship with your friend where you don’t with your cold market.

So here’s how to solve our little marketing problem.

You have to turn your cold market warm to get them to respond.

How do you do this?

The same way you do with your friends and family. Just stay in contact with them on a regular and consistent basis. Over time, many of those in your cold market will become your closest friends if you treat them like friends.

In your marketing efforts, if you want to get the best results focus on staying in contact with your cold market consistently and over time you’ll find you have a world full of friends ready to join you in your cause.

If you remember one thing from today blog make it this.

***In marketing frequency outperforms reach every time.***

Communicate more frequently with your contacts and over time you’ll find you’ll have more success in your business than you thought possible.

I’ll show you how to do it online in this short and kinda crazy video that you’ll get a kick out of:

After you watch the video, register below for your DVD Bootcamp 🙂


~ by Sam on May 5, 2012.

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